The SEOptimer Blog - Digital Agency Guides

11 Jan

The Ultimate Guide to SEO Salaries

SEO Salaries are a hot topic. In fact it's fair to say that most digital agency salaries are a hot topic! But salary transparency in agencies is chronically bad. Transparency is not like an on...

19 Oct

New Client Questionnaire Template for Digital Agencies (with PDF)

Winning a new client is one of the most fulfilling experiences for business development teams and agency founders. When a new client awards you with their business, they're placing a huge amount of tr...

28 Sep

SEO Outsourcing: Benefits, Risks & How to Do it

Search Engine Optimization (SEO) is a complex marketing activity with many tasks requiring particular expertise. It's also an area that's changing and evolving all the time (eg: Google pushes search

17 Aug

15 Creative Marketing Agency Logos for Inspiration

Crafting the perfect logo is a key way to build a new brand or revamp your existing business identity. Marketing company logos provide a vital first impression for creative agencies, so we’ve assembl...

15 Jul

Client Reporting: 8 Key Principles to Remember

Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisition, and many other facets of promoting and building their businesses. Client reporting is one im...

6 Jul

The 20 Best Blogs Your Marketing Agency Should Follow

In a creative agency, your clients count on you to deliver fresh ideas. Keeping ahead of the curve on trends and best practices is key to thriving in a digital agency, whether you’re the CEO or an int...

8 Jun

Inbound Leads: Optimizing Your Inbound Lead Generation

Simply put, inbound leads are potential customers who come to you. New leads can find your business through a variety of marketing channels: paid search, a content-optimized blog, word of mouth,...

24 May

Best SEO Software for Agencies (as Recommended By Top Agencies)

Why Do Agencies Use (and Need) SEO Software? Agencies are some of the heaviest users of software and automation in their day to day tasks. With over 2000 agency customers, here at SEOptimer we're...

11 May

How to Name Your Digital Agency – Examples, Ideas & Inspiration

With over 2,000 digital agencies using SEOptimer, we've seen our fair share of agency names! For startup digital agency founders, finding the right name can be a real challenge. After all, digital age...

20 Apr

Guide to SEO Project Management (with Free Plan Template)

What is SEO Project Management? Here at SEOptimer we work with over 2,000 digital agencies so we understand the everyday challenges they face. One of the most common challenges is how to manage m...