The SEOptimer Blog - SEO Concepts

11 Jun

What are Head Keywords in SEO and How to Use Them

Knowing what keywords to target is crucial for driving organic traffic to your website. This is where head keywords come into play. These broad, high-volume search terms often consist of one or tw...

3 Jun

Google AI Overviews: A Deep Dive into How Search is Changing

Google AI Overviews is one of the latest announcements and product updates from the search engine giant this year. Google held its annual I/O conference recently and claims to have announced 100 n...

30 May

GEO SEO: How to Rank in AI Search Overviews & Summaries

If you're a digital marketer or you've spent some time online over the last couple of months, then you'd have noticed something different about your favorite search engine. Popular search engines like...

24 May

3xx Redirects: What are They & How They Impact SEO

Understanding 3xx redirects is important for anyone involved in digital marketing and SEO. These redirects tell browsers that the requested resource has been moved to a different URL, impacting how se...

17 May

In-House SEO vs Outsourced: Which is Best? Pros & Cons

Should you build an in-house SEO team or outsource SEO to a digital marketing agency? Which is better between in-house vs outsourced SEO? Well, there is no straightforward answer and it depend...

10 May

How to Find All the Internal Links to a Page

A well designed internal link structure increases crawl efficiency and builds link equity. By linking the important pages on your site, you can tell Google which URLs are the most useful and you c...

3 May

How to Find Secondary Keywords for SEO [with Examples]

When it comes to optimizing your website and blog content for search engines, understanding the role of secondary keywords is quite important. Secondary keywords help in diversifying your on-page

16 Apr

SEO Forecasting: How to Estimate Organic Traffic and Rankings

An effective SEO plan begins with successful SEO forecasting. Did you know that when you do keyword research, you're also trying to forecast the organic traffic the selected keywords would bring to yo...

9 Apr

NLP in SEO: How to Optimize Your Site for Search Intent

NLP in SEO is a game-changer that helps in boosting the topical relevance score of your webpage for your target keywords. Google is a semantic search engine that uses several machine learning algorith...

2 Apr

Barnacle SEO: How to Leverage Other Sites for Higher Rankings

Have you ever seen those LinkedIn Pulse pages ranking in the second or third spot on Google for various keyword searches? Why do so many authors write for LinkedIn Pulse? The answer is barnacle SEO.