A successful website launch announcement should generate excitement and curiosity for a newly built website.
Business owners and marketers are usually very excited to launch their recently updated or newly created website.
Having said that, there are a lot of things that need to be checked as part of your launch in order to ensure success.
In this article, you will learn the 5 things you need to do as part of your new website launch announcement.
Ways to Announce a New Website Launch
But first, let’s briefly look at some of the different ways to announce a new website launch.
It’s always a good idea to utilize more than one marketing channel when announcing your new website.
The reason for this is that not all of your followers, customers, or general target audience are engaging with your brand in the same place. Some of them might be more active on social media compared to checking their mailboxes for emails.
It also depends on who your target audience is. For example, if you’re targeting teens then you’re probably going to want to make use of TikTok or Snapchat instead of email marketing to announce your new website.
Post on Social Media
The first, and most obvious way to announce a new website launch is via social media.
Marketers can utilize all of a brand’s different social media profiles to build anticipation of the new website. They can do this by creating a series of “teaser” posts about three to four weeks before the official launch of the new website.
On the day of the launch, you shouldn’t create just one post announcing the new website. Instead, create another series of posts that highlight any new features or resources on the website.
You should also try and spend some of your advertising budget on paid social media marketing to get your new website in front of new audiences.
Send Out an Email
Email marketing is an essential part of announcing the launch of a new website. Here are 2 reasons why you should create an email marketing campaign to announce your new website:
- Email marketing is free (well sort of). Unlike paid social media marketing, sending emails to your mailing list won’t cost you any ad spend. Once you’ve built an email list, you can communicate with them wherever you want to without having to check your marketing budget.
- You’ll likely reach more people with email marketing compared to social media. We all know that on most social platforms, your posts don’t get shown to all of your followers. In fact, only about 10% of your followers see your Instagram posts. With email marketing, you have more control over who sees your marketing messages.
Marketers should create an entire email marketing campaign to create hype around the launching of a new website.
Here are a few ideas of things that you can include in your emails about your new website:
- Highlight new website functionalities such as online payments, booking systems, chat features, etc.
- Showcase the new website layout with screenshots of updated pages and interactive elements.
- If you’re updating your branding, explain the reasons for the update to the look and feel of your brand’s visual elements.
Write a Press Release
By leveraging the reach and popularity of local publications and community groups, you can generate awareness of your new website with people that are outside of your current audience.
You should pitch your new website launch to local journalists to get some good PR. But remember, journalists probably get plenty of requests per day so you’ve got to ensure that your pitch is interesting and is worth writing a story about.
Marketers should also consider making use of press release websites and services such as PR Newswire and GlobeNewswire.
These websites allow you to submit a press release that can be distributed in their network of journalists, bloggers, and content syndication channels.
Create a Promotional Offer
The last way to announce a new website launch is to create a promotional offer. This method can actually be incorporated into all of the previous methods.
The idea is to promote a unique offer such as a discount or product giveaway in order to get your audience to visit your new website.
Website Launch Announcement Examples
Here are a few website launch announcement examples that we found that you can incorporate into your announcement. Feel free to customize the launch announcements according to your needs.
Example #1
“Website Launch Announcement!
This has been in the works for weeks and the launch date is finally here!
We are so excited about this website and there could not be a more perfect time to launch it than on our 1 year Anniversary.
With new features tailored to potential clients about how we can best help grow your businesses, more details on our offerings, info about the working processes, and more!
Be sure to click the link in our bio to visit our website”
Example #2
“ABC Law Redesigned Website Launch Announcement!
We are proud to announce the launch of our redesigned website. It is now live and located at the same address: https://www.abclaw.com/.
The new site was designed to be faster than ever, easier to navigate, improved security, and more user-friendly. We welcome visitors with featured content focused on our practice and team excellence. Our current and prospective clients will find updated and detailed information about our legal team and services we offer.”
Example #3
“Introducing the new Brand.com!
Your destination for everything running. Get inspired, get connected, and get geared up.
A brand new shopping experience from beginning to end. Athlete stories, and motivation. Easy shopping, easy returns, and member perks.
Check out the new Brand.com and get free shipping. Now through October 9, we'll pay the shipping on all Brand.com orders. Enter code NEWBRAND at checkout.”
Example #4
“Hello, John!
We are thrilled to announce that Sam’s Warehouse has launched a new website at www.samswarehouse.com.
Some of the great new features of this newly designed website include:
- A searchable membership directory of construction vendors and contractors
- A completely redesigned user interface and layout to enhance your online experience.
- Online payments when booking a contracting job for your home.
- And more!
The Sam’s Warehouse Team”
5 Things You Must Do as Part of a Website Launch
Now let’s discuss some of the things you need to do as part of your website launch.
Audit Your Website’s SEO
The first thing you need to do when announcing a new website is to make sure that the website is optimized for SEO.
You don’t want to be launching a new website and when users want to find your website via Google search it doesn’t even appear in the search results.
It’s therefore essential that you audit the website’s SEO to find and fix any issues that may prevent it from ranking.
An SEO audit will evaluate the following:
- Make sure that your new website is indexed and has been crawled by Google.
- Ensure that the site’s Core Web Vitals scores are up to standard and that the site is responsive on all devices.
- Check all on-page SEO factors such as the use of title tags, meta descriptions, headers, etc.
Check Website Functionality
You don’t want to be making a new website launch announcement if you haven’t checked if the website is functioning as planned.
You should test out if all the different interactive elements such as contact forms, buttons, booking systems, and payment gateways are working properly.
The last thing you want is for users to come to a website that isn’t functioning properly. This will chase users away from your website and leave a bad impression of your brand or business.
Run an Initial Test with a Few Users
Once you’ve checked that all the website elements are working and functioning, you should ask a few outside users to test the website.
This is a valuable step in the process because these users can give additional feedback on how the site is functioning and give their opinions on the design.
Make Sure Analytics is Enabled and Working
Analytics enables webmasters to gain insights into where traffic is coming from, which pages are generating the most conversions, and on-site user behavior.
All of this data is valuable and can be used to make data-backed business and marketing decisions.
It’s therefore imperative that webmasters ensure that their website’s analytics tool is functioning and tracking all on-site user behavior when launching a website.
One of the best website analytics tools is of course Google Analytics.
This free tool from Google gives webmasters, SEOs, and marketers insider information about the best-performing pages, where traffic is coming from, dwell time, bounce rate, and many other valuable metrics.
Back Up Your New Website
The last thing you want to do as part of your launch is to create a backup of your newly created website.
The reason for doing this is to ensure that you’ve always got a copy of the latest version of your website that can be used in case of the site breaking because of changes in the code or other technical issues.
This shouldn’t be a one-time thing, creating backups of a website should be executed on a regular basis and should form part of the scheduled website maintenance.
Conclusion
Launching a new website is both exciting and nerve-wracking at the same time.
By making sure that you follow all of the suggestions that we’ve outlined in this article, you’ll increase the success of your website launch announcement.
